Introduced Gymnasium Shape Up Society Samples †MyAssignmenthelp.com

Question: Discuss about the Introduced Gymnasium Shape Up Society. Answer: Introduction: The newly introduced gymnasium Shape Up Society has been build to bring in the craze of fitness amongst youths and amongst the elderly people as well. After its launch, the gymnasium has been dedicated in making the society healthier through regular exercises and weight training. The main mission of this institute is to make the people healthy and fit thereby making the overall society healthier and energetic. In order to carry on in the path of their mission this institute is trying to bring in special weight loss programmes and outdoor fitness classes for its existing clients and provide special offers to those who want to join the same. This article tries to find out the possible strength and weakness of Shape Up Society that might either be helpful or be hindrance to their growth in business. SWOT Analysis: The strengths if used strategically can open up opportunities for the growth of the health club and the weakness can be analyzed to take precaution and save the business from possible threats (Brown and Stanforth 2017). These internal (weakness and strength) and external (threats and opportunities) factors have been analyzed below in the tabular format. Strength Health programmes that are well-researched for the long term benefit of the people. Well behaved and highly skilled trainers Adoption of latest technologies and using highly developed equipments Guaranteed results for those who follow the rules regularly Weakness Newly launched health club High cost associated when provision of personal service is required. Low turnover rates of customers Being new in business, it is unable to attract high-profile corporate clients Unable to work with the existing highly developed business model. Opportunity Increased consciousness amongst the people specially the youths for maintaining a good health. The newly introduced concept of outdoor work out are yet to be introduced in other gyms The newly introduced equipments are expected to attract more clients. Threat Strong competition from existing brands Availability of substitute for gyms Change in the social outlook of people who are getting engaged into other extra work out activity. Unable to cope up with the economic downturn Reference: Brown, K. and Stanforth, D., 2017. Go Green With Outdoor Activity.ACSM's Health Fitness Journal,21(1), pp.10-15.